ABOUT US
SURF is a global music network connecting creators with the people who can actually move their careers forward — labels, publishers, A&Rs and music buyers across Asia, Europe and the Americas.
We were built by musicians and industry veterans who got tired of watching talented artists wait years for the right gatekeeper to listen. So we built the network we wished existed when we were coming up.
Today, SURF supports 42,000+ award-winning creators, 450+ B2B customers worldwide, and every major label in Japan. We've helped place tracks with Pokemon, Disney and on 9 Top 5 releases across Japan and Korea.
We're not a tech company commoditizing music. We're musicians building the network behind tomorrow's hits.
Music Went Global. The Industry Didn't.
That's the problem SURF was built to fix.
We watched talented creators in California, London and Lagos struggle to get heard by labels in Tokyo and Seoul — even as K-pop and J-pop became the fastest-growing music markets on earth. We watched A&Rs in Japan and Korea miss incredible opportunities because the existing scouting infrastructure didn't reach them. We watched the gap between "global music" and "global music industry" get wider every year.
So we built the bridge.
SURF connects Western creators to Asian markets — and Asian A&Rs to global talent — through one platform designed for real collaboration, direct discovery, and the kind of deals that actually change careers.
Three years in: every major Japanese label signed, 450+ B2B customers, 9 Top 5 releases in Japan and Korea, and 38,000+ creators building careers without waiting for permission.
THE TEAM
Looking to make a mark in the music industry? Join us at SURF Music, where innovation meets melody. Check out our open roles and become part of the revolution.
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OUR MISSION
1.
Empower Music Creators
We build the tools and connections that let music creators take control of their careers — collaborating, pitching and getting placed without waiting for the industry to come to them.
2.
Bridge Asia And The World
The biggest growth in music is happening in Japan and Korea. We're building the infrastructure that connects that opportunity to creators worldwide — and brings global talent into Asian markets.
3.
Build Ethical Music Technology
We use AI to help creators work smarter — finding the right collaborators, organizing catalogs, surfacing opportunities. We don't train models on your music, we don't sell your data, and we don't take commission on your deals. Your music is yours.
